Netflix vs Blockbuster downfall

Netflix vs Blockbuster downfall

 

It could be an oversight, but the fall was quite great enormous to be precise. It is quite unfortunate done the global giants of moving distribution yeah VHS and DVD collapsed quitting a few years sadly do too poor planning or not being able to plan for the future. It was quiet an unbelievable sight to comprehend how a giant as a blockbuster was blooming in the sun almost on every corner on every state and beyond the name blockbuster was great on everybody's mind ask the one stop location to get your movie rentals. Unfortunately, as time moved on, they lost sight of what the future holds, not understanding the need to change with the times the time left them behind. Yeah, demise was generally hinged on one major factor they did not properly plan for the future. They ignored the growth of technology, the ignored the demand and consumption of technology, and they totally ignored one major fact that change is the only constant.

 

Blockbuster (Sloan, 2020) was the champion movie rental and remains so for quite a number of times not expense undefeated even in the presence of not contender. He passed indent tournaments and proceeded enrich yeah focus on staying consistent without making any changes to accommodate new trends. Internet was vastly growing and booming, obviously assist them was warming up to it I'm growing with it even the television medias where gradually lining themselves up in the process unfortunately blockbuster decided that change was not necessary. In their last of future visions and planning Netflix showed up I'll requested a seat at the table. Since Netflix understood the position blockbuster has, they requested a partnership and offered their insights on how technology will eventually re ship and restructure they rental media industry. Since blockbuster did not have the tools not in tank to help them process and be ready for the future their shortsightedness blinded add decision. So, they turned down the offer off Netflix partnership.

 

With the proper understanding of the trend of technology and where the future is going Netflix carefully positioned themselves to run parallel would change in technology advancement. Doing so place them add forefront of growth with technology as people have adopted and a comfortable with new devices doesn't make their life much more is. Being able to comfortably order your DVDs to send to your house and returned easily by just putting it in the mailbox illuminated the fact that the journey of driving to the physical store was not needed. This was a slow and gentle undermine of how blockbuster operates because they relied on having a physical store. Next list fuller enhanced by dominating the ability to offer the same quality of services on a monthly subscription to his users eliminating the extra weight time off movie delivery through the mail as well as the volumes of late charges that are cumulate when running late to return rented movie. All this brightened up the experience of users which eventually increased the popularity of Netflix.

 

Since blockbuster lost sight of who their customers are, or rather what they are men product is to the customers they lost sight of what matters. The customer needed to watch they're movies not necessarily pinned down on heavy loads of late charges. Customers were also comfortable with change provided in made their life a little much easier which Netflix was offering through mailing DVDs when they started, and blockbuster refused to see the light at the end of the tunnel or at least follow the path. While blockbuster continued their drive off increasing cost on customers Netflix focused on making the customers much happier with their content with reduced cost. This eventually drove all the customers are away from blockbuster to Netflix within a few years resulting to blockbuster not just filing for bankruptcy but never recovered at all. This was a clay oversight on understanding they need to change with time and to make sure you aligned to adapt with

 

 

References

 

Sloan, M. (2020). Netflix vs Blockbuster – 3 Key Takeaways. https://www.drift.com/blog/netflix-vs-blockbuster/

 

 

 

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